UPDATE (4 months of regular use): The color retention isn’t mentioned in the description but now that I’ve had an opportunity to test them for a few months of 2x per week washing, I have some good news. The purple washcloths are now more of a lavender (more like the color in the ad) and are just as soft and well-composed as when I bought them. The only strings I’ve seen are from me ripping the tags off with my hands - I don’t have time for scissors. ? I also don’t wash as directed, I wash on high with warm water and have not been nice to them at all. Thank you, Amazon!ORIGINAL REVIEW (Nov. 2017):Thanks to targeted ads (I can’t believe I’m saying that) I found AmazonBasics wash cloths.<<>>Do you like wasting money? Do you enjoy finding out you have spent $50 on 24 “luxury” towels only to find they don’t absorb anything, are poorly sewn, and like to rip/fall apart in the WASH when they’re not even being used? Yeah, me either. That has been my experience with two other companies, and given the reprehensible customer service experience I was ready to cut my losses and go to Walmart for junky, pilly rags that last a month at best. It appeared my efforts to eradicate wasteful paper towel spending had been thwarted. Then, my unnecessarily frugal (cheap) heart was spared! Now I only have to spend $50 a year as opposed to $60 per month just to clean up after my 5 little slobs.I have to be objective though, so here are the pros and cons, as well as a comparison on product description advertising versus REALITY.Amazon’s Description* LINTING: Medium* DURABILITY: Medium* ABSORBANCY (Amazon misspelled it): Medium* SOFTNESS: MediumMy Experience* LINTING: Low* DURABILITY: High* ABSORBENCY: Medium* SOFTNESS: Medium/HighPROS* Whites hold up in bleach on hot in washer. (Disclaimer: they explicitly state NOT to bleach, not sure why.)* Only had to wash whites one time and lavender two times to get rid of initial linting.* Used daily for following: - Floor mopping. - Dishes, pots and pans. - General baby and pet messes. - Hand towels for “nice” bathrooms. - Baby teethers and wiping up after meals. (Put a few ice cubes in damp washcloths and secure with hair tie - another money saver!) - Face towels after washing. - Makeup remover. - Water absorber under orchid pots.* Soft enough to use for face/body.* Just the right thickness so as to be able to lay over the sink and reuse. Other washcloths I’ve had were so thick you had to wash immediately after use or they would develop a musty stench.* End seams are done extremely well. Even with hard floor (and dog poo on cement) scrubbing, they don’t even threaten to shred or run...unlike the past two brands.* Tight weave, yet still soft. Makes for a strong towel that a dog and toddler can’t rip when they’re playing tug of war!* Thicker than expected for a cost-effective washcloth. It was difficult to get an accurate pic with not enough hands, but after washing and folding they’re about an in and a half in height.CONS* Amazon lists size as 12”x12”. As you can see in the photos, they are more like 11”x11.5. This was right out of package prior to washing and drying.* Lavender color was more of a deeper purple. See photos - not even close in color. But I don’t care, they work!Overall, these are an exceptional product for an exceptional price. They save me money, are nice in presentation rolled up in my guest bath, and are useful for literally everything without showing much wear and wash up like nothing happened. I am SO impressed. Seriously, look around on the site, you will see that you will pay double and triple for the same number of washcloths that don’t hold up as well.I swear on my kids’ lives I wasn’t compensated for this review. We just really like them. :-) Hope this was helpful!!